Branding – The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
Strategic branding starts as a thought process and crosses over into the research area. To gain a competitive edge in your market you must apply an effective brand strategy. But what exactly does “branding” mean? Your brand is your promise to your customer. It places value on your products and services and it separates your offering from that of your competitors. A brand helps to entices potential customers to buy your product or invest in your services.
Your brand is built on your logo. You communicate your brand with your logo on your website, printed material and promotional material.
My goal as a branding company is to access and build on your company strengths. I acquire an understanding of your business structure and the vision you have for your brand. It is my responsibility to see your vision and effectively execute that vision to potential customers.