– The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
Strategic branding starts as a thought process and crosses over into the research area. To gain a competitive edge in your market you must apply an effective brand strategy. But what exactly does “branding” mean? Your brand is your promise to your customer. It places value on your products and services and it separates your offering from that of your competitors. A brand helps to entices potential customers to buy your product or invest in your services.
Your brand is built on your logo. You communicate your brand with your logo on your website, printed material and promotional material.
My goal as a branding company is to access and build on your company strengths. I acquire an understanding of your business structure and the vision you have for your brand. It is my responsibility to see your vision and effectively execute that vision to potential customers.
Brand Strategy and Equity
Your brand strategy is how, when, where, what and to whom you are communicating and delivering your brand messages to. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda.